The Discovery of Classic TrimCoat's Oxidized Aluminum Treatment
Classic TrimCoat effectively treats the problem of oxidized, tarnished anodized aluminum found on the exterior window moldings on BMW's, and most high end cars. Classic TrimCoat also has become popular in the restoration of 50's American cars. The ClassicTrimcoat product line started when owner, Paul Miller, applied a water based polymer mix he was experimenting with for another project on the window moldings of his 1977 BMW 530i. The BMW was in pristine condition, except for the badly faded and oxidized aluminum window moldings. After the application of his polymer mix, the moldings looked almost new. This little experiment was overlooked for a period of time due to other business obligations.
Classic TrimCoat Outshines the Competition
About six months later, the section of molding he had treated still looked good on his 530i. The possibility of creating a new product quickly entered his mind, but surely there must have been an existing product which could do the job.
Paul tested the other products on the market and was found that Mother's Aluminum Polish, Simichrome, Maguair's, and various other products did not work as well as his mix on anodized aluminum.
Providing a Solution for the Widespread Problem of Oxidized Aluminum
As Paul began to take his experiment more seriously by looking into the existing market, he learned that the problem of oxidized anodized aluminum was widespread. BMW's, Mercedes, Jaguar, and many other cars, had oxidized trim.
He began refining what would become the Classic TrimCoat product. The refinements of his product improved the end result, and he decided to see if there would be any larger interest for a product like this. As a member of BMWCCA, Paul received the "Roundel" magazine monthly, a high end magazine for the BMW enthusiast. The magazine wanted to feature new products, so he contacted the editor, and submitted a description of his product to Roundel. Classic TrimCoat was featured in the "New Products" catagory, but no immediate success came from the article.
An Unexpected Start for Classic TrimCoat
About a year later, Paul received a call from Jan Hermstad, the pre-owned car manager at Global Imports BMW in Atlanta, Ga. This is one of the largest dealerships in the Southeast. Jan told Paul that he had seen the article in "Roundel" and that his high end cars had oxidized aluminum problems. He asked Paul to come out to the dealership and show him what he had. After demonstrating the product on a sample car, Hermstad lioke the results, and suggested the Paul come to Global on a regular basis. Not exactly what Paul had expected, but it became a nice start for Classic TrimCoat. This became the first of many dealerships in the Atlanta area to use the Classic TrimCoat process for refinishing oxidized aluminum trim.
Classic TrimCoat Today
Because the business took off in an unexpected direction, it enabled Paul to further develop and refine the product on the thousands of cars he treated over the following 15 years. Because of the tremendous interest "Do-It-Yourself" car owners, Classic TrimCoat kits are now available to the individual enthusiast.
A less frequently asked question... Who Is Paul Miller
Paul Miller has spent most of his life as a professional artist and musician. He ran his art gallery in New Hampshire for many years during the summer months in the 70's, and returned to Boston to play Pop and Jazz music during the winters. He has lived in Atlanta for the past many years, working as an illustrator, as well as producing commercial music for many national accounts. His art can be seen at: paulmillerart.blogspot.com His son Mitch, (22), is also an artist, and his art can be seen at: mmconceptart.blogspot.com. His oldest son Andrew, (26), is an artist and musician/song writer presently working on his third album. Until recently, he works on the TV show "Archer". His art can be seen at: amilldesign.blogspot.com.
Now back to the car stuff.... Fifteen years ago Paul created a process by which oxidized aluminum may be restored to a factory fresh finish. This may seem totally unrelared to art and music, but having grown up in the fifties, he has always had an interest in cars. From the American hot rod era, to the present, his interest has grown. After purchasing his first non-American car, a 1977 BMW 530i, he became aware of its chalky, faded aluminum trim, and experimented with various fixes until he achieved success. It has now become a successful business.