Discovery of Classic TrimCoat's Oxidized Aluminum Treatment
Classic TrimCoat effectively treats the problem of oxidized, tarnished anodized aluminum found on the exterior window moldings of BMWs and most high end cars. This patent pending product was discovered when owner, Paul Miller, applied a water based polymer mix that he was experimenting with for another project on to the window moldings of his 1977 BMW 530i. The BMW was in pristine condition, except for the badly faded and oxidized aluminum window moldings. After the application of his water based polymer mix, the moldings looked almost new on his 1977 BMW 530i. This little experiment was overlooked because of other business obligations.
Classic TrimCoat Outshines the Competition
About six months later, the section of molding he had treated still looked good on his 530i. The possibility of creating a new product quickly entered his mind, but surely there would be an exisiting product that could do the job. Paul Miller tested the other products on the market and was shocked by his findings. Mother's Aluminum Polish, Simichrome, Maguair's and various other products did not work as well as his water based polymer mix at refinishing oxidized aluminum trim.
Providing a Solution for the Widespread Problem of Oxidized Aluminum
As Paul Miller began to take his discovery more seriously, he wondered if there would be any interest for a product like his. Upon further examination, he learned that the problem of oxidation on anodized aluminum was widespread. BMWs, Mercedes, Jaguar and many other higher end cars had oxidized trim, so he began refining the Classic TrimCoat product. The refinements of his product improved the end result, and he decided to see if there would be any larger interest for Classic TrimCoat. As a member of BMWCCA, Paul Miller recieved "Roundel" magazine monthly, a high end magazine for the BMW enthusiast. The magazine wanted to feature new products, so he contacted the editor and submitted a description of his product to Roundel. Classic TrimCoat was featured in the "New Products" category, but no immediate success came from the article.
An Unexpected Start for Classic TrimCoat
About a year later, Paul Miller recieved a call from Jan Hermstad, a manager of Global Imports BMW in Atlanta which is one of the largest BMW dealerships in the Southeast. Hermstad told Paul Miller that he had seen the article in "Roundel" and that his high end cars had oxidized aluminum problems. He asked Mr. Miller to come to the dealership and show him the Classic TrimCoat product on a car. After demonstrating the process on a sample car, Hermstad liked the results, and suggested that Mr. Miller come to Global BMW on a regular basis to treat his cars. Not exactly what Paul Miller had expected, but it was a nice start for Classic TrimCoat. This became the first of many dealerships in the Atlanta area to use the Classic TrimCoat process for refinishing oxidized aluminum trim.
Classic TrimCoat Today
Though the business took off in an unexpected direction, it enabled Paul Miller to further develop and refine the product on the thousands of cars he treated over the past 12 years. Because of the tremendous interest by "Do-It-Yourself" car owners, Classic TrimCoat kits are now available to the individual enthusiast.